Ambassador Communication Guide


We're bringing the Giving Tuesday festivities to social media! Engagement is key to our success on this day of generosity, and we want to hear your story.

Share how you support Giving Tuesday at HPU on Facebook, Instagram, Twitter and TikTok. Be creative and post a graphic, write a status or create a video! Be sure to include #giveTUEhpu in your posts so followers and the HPU community can join the conversation.

Click one of the social media icons below to view sample posts.

Facebook How-Tos

  1. On the homepage, go to the status update bar and input your chosen caption. Make sure to include #giveTUEhpu and any related hashtags!
  2. Include a photo! Upload any Giving Tuesday graphic, photo or video.
  3. Tag @HighPointU and @HPUAlum using the 'Tag People' function at the bottom of the post window.
  4. Then post!

*** Share your story with a larger audience by engaging with fellow HPU community members on the High Point University Parents and Family page.

TIP: Add giveTUEhpu.highpoint.edu to your profile's bio a few days before Giving Tuesday. On your profile page, select the 'Edit profile' button, located underneath your profile photo. In the editing section, select 'Bio' and paste the link in the space provided.

Sample Facebook Posts

  • November 29 is #GivingTuesday, the worldwide day of giving and generosity. Support student success and scholarship at @HighPointU when you #giveTUEhpu! Make your gift today at giveTUEhpu.highpoint.edu#HPU365 #HPUAlum #HPUFamily

  • I love #GivingTuesday at @HighPointU because ____. #giveTUEhpu and join me in multiplying the impact of our gifts. Support what makes HPU extraordinary when you visit giveTUEhpu.highpoint.edu#HPU365 #HPUAlum #HPUFamily #GoPanthers

  • Want to learn more about #GivingTuesday at @HighPointU? Follow the link to see how your gift can impact the students of High Point University! giveTUEhpu.highpoint.edu #giveTUEhpu #HPU365 #HPUAlum #HPUFamily

*If you choose to write your own post remember to include #GivingTuesday or #giveTUEhpu and giveTUEhpu.highpoint.edu.

Twitter How-Tos

  1. On the bottom right corner of the screen, click the blue circle with the plus sign (+).
  2. Input your chosen caption into the 'What's happening' section. Make sure to include #giveTUEhpu and any related hashtags!
  3. Tag the official HPU Twitter accounts (@HighPointU & @HPUAlum).
  4. Then tweet!

TIP: Add giveTUEhpu.highpoint.edu to your profile's bio a few days before Giving Tuesday. On your profile page, select the 'Edit profile' button, located in the top right corner of the screen. In the editing section, select 'Bio' and paste the link in the space provided.

Sample Twitter Posts

  • #giveTUEhpu because _____. Help me spread the @HighPointU love this #GivingTuesday by making a gift at giveTUEhpu.highpoint.edu #HPU365 #HPUAlum #HPUFamily

  • #GivingTuesday is Nov. 29 and I #giveTUEhpu because I 💜 @HighPointU. Make an impact by visiting giveTUEhpu.highpoint.edu #HPU365 #HPUAlum #HPUFamily

  • On Nov. 29, let's put some points on the scoreboard for #GivingTuesday. Make your gift to @HighPointU at giveTUEhpu.highpoint.edu. #giveTUEhpu #HPU365 #HPUAlum #HPUFamily #GoPanthers

*If you choose to write your own post remember to include #GivingTuesday or #giveTUEhpu and giveTUEhpu.highpoint.edu.

Instagram How-Tos

  1. Navigate to your profile page.
  2. Click the (+) button at the top right corner of the screen and select 'Post.'
  3. Select any Giving Tuesday graphic, photo or video, and then select 'Next.'
  4. Either edit your photo with a filter or select 'Next.'
  5. Input your chosen caption. Make sure to include #giveTUEhpu and any related hashtags!
  6. Select 'Tag people' and tag the official HPU Instagram accounts (@hpualum or @highpointu or @highpointpanthers).
  7. Then post!

TIP: Add giveTUEhpu.highpoint.edu to your profile's bio a few days before Giving Tuesday. On your profile page, select the 'Edit profile' button, located underneath your bio. In the editing section, select the bio bar and paste the link in the space provided.

Sample Instagram Captions

  • I #giveTUEhpu on #GivingTuesday because _____. Join me in supporting @highpointu by making a gift at giveTUEhpu.highpoint.edu. #HPU365 #HPUAlum #HPUFamily #GoPanthers

  • I 💜 @highpointu because ____. This #GivingTuesday, help impact current and future generations of students by making a gift at giveTUEhpu.highpoint.edu. #giveTUEhpu #HPU365 #HPUAlum #HPUFamily

  • November 29 is #GivingTuesday at @highpointu. I #giveTUEhpu and hope that you will too. Visit giveTUEhpu.highpoint.edu and make a difference today! #HPU365 #HPUAlum #HPUFamily

TikTok How-Tos

  1. In the app, tap the plus (+) button located at the bottom navigation bar.
  2. Tap 'Upload' on the bottom right corner of the screen and select your chosen video. You can use our pre-made Giving Tuesday video or get creative with your own!
  3. Select 'Next' and then enter your caption into the allowed space. Make sure to include #giveTUEhpu and any related hashtags!
  4. Don't forget to tag the official HPU TikTok account, @highpointu.
  5. Then post!

TIP: Add giveTUEhpu.highpoint.edu to your profile's bio a few days before Giving Tuesday. On your profile page, select the 'Edit profile' button, located under your profile picture. In the editing section, select 'Bio' and paste the link in the space provided.

Sample TikTok Captions

  • It's #GivingTuesday at @HighPointU! Visit giveTUEhpu.highpoint.edu and show how you #giveTUEhpu! 💜 #HPU365 #HPUAlum #HPUFamily

  • Celebrate #GivingTuesday with @HighPointU! When we #giveTUEhpu we make a lasting impact on the next generations of students. Make your gift today at giveTUEhpu.highpoint.edu. #HPU365 #HPUAlum #HPUFamily

  • Attention Panthers! November 29 is #GivingTuesday at @HighPointU. Make your gift at giveTUEhpu.highpoint.edu! #giveTuehpu #HPU365 #HPUAlum #HPUFamily #GoPanthers

*If you choose to write your own post remember to include #GivingTuesday or #giveTUEhpu and giveTUEhpu.highpoint.edu.


Helpful Hints

  • Make a feed or story post. Whether it's a photo or video, show your followers what you are passionate about! Post a story or to your feed and tell us how you support HPU. Try using one of our official Giving Tuesday graphics from the Ambassador's Toolkit or create your own!
  • Use a hashtag. Using a hashtag unites your post with others. Try #GivingTuesday and #giveTUEhpu to join the celebration.
  • Tag High Point University. Tagging HPU will allow us to connect with you and share your experiences. Make sure you are following and tagging the accounts from our list of official HPU social media.
  • Include a link. Links are a direct path to information about HPU's Giving Tuesday and giving opportunities. Use engage.highpoint.edu/giveTUEhpu in your post, caption or bio so others can learn more!

HPU Hashtags

  • #GivingTuesday
  • #giveTUEhpu
  • #HPUAlum
  • #HPUFamily
  • #HPU365
  • #GoPanthers

Follow Our Official HPU Accounts